Multichannel Transformation in Grupo Axo: Innovation in the Fashion World

Servicio

HCL eCommerce Development & Strategy

Cliente

Grupo AXO - Tommy Hilfiger

Año

2016

Grupo Axo, a leader in the fashion, accessories, footwear, beauty, personal care and household products sector, stands out as a multi-brand and multi-channel company. They act as distributors of more than 30 internationally recognized brands in Mexico and Chile, providing access to these products through their physical stores and online platforms

Grupo Axo, the leading company in the fashion, accessories, footwear, beauty and home products sector, faced the challenge of increasing its presence both physically and digitally. With more than 30 internationally renowned brands under its umbrella, the company set out to revolutionize its strategy with the implementation of a comprehensive technological platform.

Elevating the Customer Experience: Grupo Axo and its Success in Multichannel Commerce

The successful implementation of this multichannel platform allowed Grupo Axo to consolidate its position as a reference in the distribution of well-known brands in Mexico and Chile. The strategy focused on offering customers a seamless shopping experience, either in our physical stores or through our online platforms.

From optimizing the user interface to efficient inventory management, the platform guaranteed a consistent and satisfying shopping experience. Customers can now easily access high-quality products, regardless of whether they choose to explore our physical stores or make purchases from the comfort of their homes.

Continuous Innovation and Sustainable Growth: Grupo Axo at the Technological Vanguard

This technological transformation project highlights Grupo Axo's commitment to innovation and excellence in customer service. The successful integration of our multichannel operations has not only strengthened our presence in the market, but has also laid the foundation for continued growth in the fashion and home products industry.

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