If you have your e-commerce and don't know much about Cross Border, we recommend this article because this tool can make your business grow considerably.

E-commerce in Mexico is the second largest e-commerce market in Latin America; the indices showing the number of purchases made through this route increased considerably starting in 2019 and its value is expected to double by 2023.

Mexico is currently one of the countries that implement Cross Border in its e-commerce; thus, cross-border sales already represent more than 30% of the total eCommerce market. There are already many businesses around the world that choose Mexico as their reliable source of customers; if you have your own eCommerce and don't know much about the Cross Border, we recommend that you pay attention to this article as this tool can make your business grow considerably.

When we refer to Cross Border, we are talking about the ability to make online purchases between different countries. In other words, today, potential customers are no longer just in the place where eCommerce originated; also people on the other side of the border are looking to buy products in online stores around the world. How can I then transform my eCommerce into a Cross Border? The main thing is logistics. We must choose an international shipping method that is efficient and reliable for us, in addition to analyzing how stock, picking and the management of possible returns are managed. It is also important to consider being fully aware of the requirements that we must meet for the product to pass through customs, such as non-tariff restrictions and tariffs.

In addition, we must consider that it is necessary to make certain modifications to our eCommerce in order to win more cross-border sales. A simple translation of the website will not be enough to reach potential customers efficiently; we will probably benefit from technical, cultural and linguistic advice that will help us to cross borders in an intelligent way. Above all, we must pay special attention to the use of the language; if we translate our page with immediate translation services, we will not obtain the same result that we will achieve with a professional service. In the same way, we can improve our perspective and if we are addressing a target audience, learn what expressions of the language can connect us most with them; we can even study what are the best ways to present our product considering the preferences of customers in each country.

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