Whatsapp for companies is one of the most powerful tools for managing interactions with customers and prospects, in such a way that it can be a major trigger for business growth.

And, the reason is clear. This platform has some interesting peculiarities that the personal version, obviously, does not have and which can be used, not only for improve the buying process, but also, for increase the number of users and buyers.

Therefore, if you still don't know how to use this powerful communication and sales channel, above all, to Generate quality leads, then you found the right post. Keep reading and clarify all your doubts!

What is a business WhatsApp and what is it for?

Whatsapp for companies is the version of WhatsApp, designed for businesses, whether small, medium or large companies.

In this way, companies can take advantage of the different tools that the app has for them, such as Whatsapp Web for Business or the WhatsApp Business API.

What are the advantages of Whatsapp Business?

When you download Whatsapp for Business, you'll be able to find some interesting features to implement in your organization. Some that we can mention are:

• Automated responses based on your company's operating hours.
• A much more complete profile as a company.
• Creation of catalogs to share with your customers and prospects.
• A system of labels to classify your prospects and customers.
• Integration with CRM software for proper customer management.

How to create a Whatsapp Business account?

Creating a Whatsapp account for companies is relatively simple and quite practical for those organizations that want to exploit the full potential of this platform and thus generate productive relationships with their customers.

Steps to create Whatsapp for companies

The first thing you need to do to create an account is download Whatsapp from the app store, regardless of whether it's from Android, Apple Store or App Gallery.

Once you've downloaded the Whatsapp app for business, all you have to do is Open it and verify your phone number through a call or an SMS.

Solo after this verification, you will be able to access your profile to complete it with the name of your company, a profile photo and customer service hours. Even more so, if you wish, you can also include a catalog where you showcase your products to your customers and prospects.

What tools does Whatsapp Business have?

When you download Whatsapp for Business, you will be having support in the interactions you make with your users, customers and leads, which will make the work of all members of the organization much easier, especially the marketing and sales teams.

Keep reading and find out what they are some of the tools offered by Whatsapp Business:

• Automated Responses

One of the excellent tools offered by Whatsapp Business is that of Automated Responses. In this way, your customers and leads can easily answer their questions or receive more information from the company, regardless of the day or time they do it.

• Dissemination Lists

In addition, another of the tools offered by Whatsapp for companies are Dissemination Lists, which are quite a lot useful for sending specific campaigns to your customers.

The latter, without a doubt, is much more interesting than creating groups, since it is a minimally invasive and effective system to send your ads to those who are really interested.

• Chat buttons

You can also create WhatsApp buttons to place it on your social networks or on your website.

This way, leads will be able to contact you much more easily and you will be able to serve them quickly and quickly.

• Whatsapp Business API

Companies that require a much more robust and adaptable solution for their messaging needs can opt for the Whatsapp Business API.

With this tool, any work team can operate together and share, in an easy and secure way, the information of its customers and leads, along with the entire history of those interactions made with each of them.

• Use of labels

A particularly interesting tool are WhatsApp tags, with which you can classify your customers and prospects according to the parameter you decide.

For example, you could create a label for the type of product your leads are interested in and then send them a specific promotion. Or, you could optimize the management of your billing with labels, such as “invoice sent”, “payment pending”, “product received”.

How to contact customers via Whatsapp Business

Using Whatsapp to interact with different people is the most natural thing for many of us. We use it daily to share messages and content with our loved ones, work colleagues and, in general, to communicate quickly and effectively.

That's why companies are increasingly taking advantage of this platform to get in touch with their customers and followers, and to further automate their sales processes.

Ways to generate quality leads on Whatsapp for companies

• Quality content

One of the best ways to generate leads on Whatsapp is nourishing the relationship with your users and customers through interesting and quality content.

This way, you can correctly classify your leads and generate lasting relationships, not only with them, but also with those customers who have already purchased your product or service.

• Submission of forms

Another way to improve the relationship with your customers and prospects is through sending forms that allow you to classify them according to the type of product or service they are interested in.

You can also take advantage of interaction with premium products (ebooks, whitepapers and information of interest to your prospects).

• Immediate attention

Managing reservation systems and promoting immediate attention are other ways to manage your prospects.

To this end, What is recommended is the use of chatbots, which help to automate and streamline communication, and in short, they contribute to improving the relationship with your customers and leads.

• WhatsApp link

Include the Whatsapp link in all your interactions, too allows users to they contact you in a much easier way and that immediately enable this channel to talk to your company.

Remember that you can insert this link through buttons, calls to action on your social networks and even in interactions.

• Whatsapp Stories

Take advantage of Whatsapp Stories as well it will help you promote your products or services in a much more attractive and innovative way.

Use the various image and video formats, as well as stickers, gifs or emojis to highlight the virtues of everything you offer to your customers.

• Integration with a CMR

The integration of Whatsapp Business with a system that manages your customer database it's also a way to generate quality leads and to make it easier for sales and marketing teams to work.

In other words, a CRM allows customer information to pass from one element to another, without the customer needing to know about the change. And not only that, but also you can monitor interactions so that you can then make operational or business decisions.