Today we want to talk to you about the 5 most common mistakes that are usually made when you want to migrate. If you avoid these 5 errors in your eCommerce platform, you will make your management more effective, achieving your objectives without problems.

Nobody is born knowing everything, much less so if it's an eCommerce platform. In fact, in your defense and in that of all those who are new to this world, being something specific to the modern era, today we want to talk to you about the 5 most common mistakes that are usually made when wanting to migrate.

Let's not forget that digitalization has accelerated due to the pandemic for all companies. If your company or venture is not in e-commerce, it will be the same if you didn't exist. That's why the information we've collected is important to you.

5 mistakes that are often made when migrating from an eCommerce platform

We already told you that mistakes will always be made, especially if you have been immersed in the world of e-commerce for a short time. But the truth is that if you can avoid committing them, your store will benefit the most.

If you persist in making the following 5 mistakes, you will start to lose customers and fall far behind your competition. Don't say more and let's move on to reviewing them.

1. Thinking that changing platforms is the best decision

In the world of eCommerce you are going to hear a lot of opinions and points of view, but in the end you are the one who decides what works best for you. And this is where the eCommerce platform comes in.

Many, and this may be your case, think that the best way to increase your sales is migration. But let us tell you that this will not necessarily be the case.

If you're already used to the way your current store works and you're good at it, you don't need to change. Because it may take longer for you to enter something new to understand, causing you to lose profits. So before you decide, think carefully.

2. Keep doing the same

For your store to be successful, you must constantly review the achievement of your objectives as well as measure your KPIs. And if these are not being met, change them. This is for the simple reason that not changing your strategy will only make you stagnate. And no matter how much you have the best professionals on your side, if no changes are made, failure will be closer than success.

3. Cheap is expensive

Often the migration of an eCommerce platform becomes latent because you find quite attractive prices, but you should know that sometimes the cheap only costs expensive. And you can see this expensive price because migration decreases your sales.

If we want to thread finer, the migration will take time from the start, and in sales you know better than anyone that time is money. This means that you'll have to take the time to make the necessary manual configurations or to learn how to update the software.

These are complications that don't benefit you much, but don't worry, anyway if you are determined to change your eCommerce platform you can ask a specialist for help.

4. Not being clear about a roadmap

Doing it to do is a terrible decision if you want to have an online store that is a success.

That's why you must, yes or yes, have a roadmap, also known as a roadmap, in which you'll be clear about where your store is right now, where you want to go and the strategies to achieve it.

Still not sure how to do it? Here are the most important points to consider when doing this:

Be very clear about your objectives, since it is essential that you know where you want to go.

• Representation. A well-designed roadmap is a map that is easy to understand and use.
• Brainstorming. This stage is perfect so you can have a base to start from.
• The phases. Every roadmap has different phases, which help you to see if each one of them is being fulfilled.
• Flexibility. Today's world is constantly changing and the same is true in eCommerce. That is why it must comply with being flexible, so that it can be optimized every time it is necessary.

5. Limit your vision of the project

Forget about seeing your eCommerce project as one of the technological type, because it's not. E-commerce goes much further, being a comprehensive project that integrates marketing, customer service, fulfillment, use of digital channels, among others.